Frances J Loftus Designs

I’m Frances Loftus, a graphic designer specialising in bold visual storytelling, contemporary brand identity and sustainability-led design. I’ve worked across fashion, lifestyle, music and climate-tech, turning research-driven insights into distinctive campaigns, print and pattern, packaging, illustration, layout and social content. I love building visually coherent worlds for brands, from first sketch through to production-ready artwork and final delivery. I hold a BA in Graphic Design Communication from Chelsea College of Arts, University of the Arts London, and a Foundation Diploma in Art and Design from Camberwell College of Arts, University of the Arts London.